:root {
  --cream: #faf6f1;
  --paper: #ffffff;
  --ink: #2a2530;
  --ink-soft: #5e5664;
  --plum: #5b2a57;
  --plum-deep: #3f1c3d;
  --plum-tint: #f1e6ee;
  --apricot: #f4b48c;
  --apricot-deep: #c9724a;
  --blush: #f6e4db;
  --sage: #dfe7d8;
  --sage-deep: #56704f;
  --line: #e8dfd6;
  --shadow: 0 1px 2px rgba(42, 37, 48, 0.06), 0 8px 24px rgba(42, 37, 48, 0.08);
  --radius: 18px;
  --radius-sm: 12px;
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "DM Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  --max: 1120px;
  --gutter: 20px;
}

*, *::before, *::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img, svg { display: block; max-width: 100%; }

h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 500;
  line-height: 1.12;
  letter-spacing: -0.015em;
  margin: 0 0 0.5em;
  color: var(--plum-deep);
}
h1 { font-size: clamp(2.3rem, 6vw, 3.9rem); }
h2 { font-size: clamp(1.8rem, 4.2vw, 2.7rem); }
h3 { font-size: 1.3rem; }
p { margin: 0 0 1em; }
a { color: var(--plum); }
em { font-style: italic; color: var(--plum); }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.narrow { max-width: 760px; }
.center { text-align: center; }
.eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--apricot-deep);
  margin-bottom: 0.9rem;
}
.lede { font-size: 1.15rem; color: var(--ink-soft); max-width: 36em; }
.center .lede { margin-left: auto; margin-right: auto; }
.muted { color: var(--ink-soft); }
.small { font-size: 0.88rem; }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5em;
  min-height: 52px;
  padding: 0 1.6em;
  border-radius: 999px;
  border: 2px solid transparent;
  font: 600 1rem/1 var(--sans);
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.15s ease, background 0.15s ease, box-shadow 0.15s ease;
}
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--plum); color: #fff; box-shadow: 0 6px 18px rgba(91, 42, 87, 0.28); }
.btn-primary:hover { background: var(--plum-deep); }
.btn-ghost { background: transparent; color: var(--plum); border-color: var(--plum); }
.btn-ghost:hover { background: var(--plum-tint); }
.btn-light { background: #fff; color: var(--plum-deep); }
.btn-block { width: 100%; }
.btn[disabled] { opacity: 0.45; cursor: not-allowed; box-shadow: none; }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
.center .btn-row { justify-content: center; }
:focus-visible { outline: 3px solid var(--apricot-deep); outline-offset: 3px; }

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(250, 246, 241, 0.92);
  backdrop-filter: saturate(1.4) blur(10px);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 68px; gap: 16px; }
.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; color: var(--plum-deep); }
.logo-mark { width: 30px; height: 30px; }
.logo-word { font-family: var(--serif); font-size: 1.55rem; font-weight: 600; letter-spacing: -0.02em; }
.nav { display: flex; align-items: center; gap: 26px; }
.nav a:not(.btn) { color: var(--ink); text-decoration: none; font-weight: 500; font-size: 0.97rem; }
.nav a:not(.btn):hover { color: var(--plum); }
.nav .btn { min-height: 42px; padding: 0 1.2em; font-size: 0.95rem; }
@media (max-width: 760px) {
  .nav a:not(.btn) { display: none; }
}

/* Sections */
section { padding: 84px 0; }
.section-tight { padding: 56px 0; }
.bg-paper { background: var(--paper); }
.bg-blush { background: var(--blush); }
.bg-sage { background: var(--sage); }
.bg-plum { background: var(--plum-deep); color: #f7eef4; }
.bg-plum h2, .bg-plum h3 { color: #fff; }
.bg-plum .lede, .bg-plum .muted { color: #e2cfdd; }

/* Hero */
.hero { padding: 56px 0 72px; overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 48px; align-items: center; }
.hero h1 { margin-bottom: 0.35em; }
.hero .lede { margin-bottom: 1.6em; }
.hero-notes { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: 22px; color: var(--ink-soft); font-size: 0.92rem; }
.hero-notes span::before { content: "✓"; color: var(--sage-deep); font-weight: 700; margin-right: 6px; }
.hero-art { position: relative; }
@media (max-width: 880px) {
  .hero { padding-top: 36px; }
  .hero-grid { grid-template-columns: 1fr; gap: 28px; }
  .hero-art { order: -1; max-width: 460px; margin: 0 auto; }
}

/* Pouch strip illustration */
.strip { width: 100%; height: auto; filter: drop-shadow(0 18px 30px rgba(63, 28, 61, 0.16)); }

/* Stakes */
.pain-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 36px; }
.pain {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 24px 22px;
}
.pain-icon { font-size: 1.6rem; margin-bottom: 10px; }
.pain h3 { font-size: 1.12rem; margin-bottom: 0.35em; }
.pain p { margin: 0; color: var(--ink-soft); font-size: 0.97rem; }
@media (max-width: 900px) { .pain-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .pain-grid { grid-template-columns: 1fr; } }

/* Value */
.value-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 34px 28px; margin-top: 40px; }
.value h3 { font-size: 1.2rem; margin-bottom: 0.3em; }
.value p { color: var(--ink-soft); margin: 0; }
.value-dot {
  width: 44px; height: 44px; border-radius: 50%;
  display: grid; place-items: center;
  background: var(--plum-tint); color: var(--plum); font-size: 1.25rem; margin-bottom: 14px;
}
@media (max-width: 820px) { .value-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .value-grid { grid-template-columns: 1fr; } }

/* Guide */
.guide-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.quote {
  font-family: var(--serif);
  font-size: clamp(1.35rem, 2.8vw, 1.75rem);
  line-height: 1.35;
  color: var(--plum-deep);
  margin: 0 0 18px;
}
.badges { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.badge {
  background: var(--paper);
  border-radius: var(--radius-sm);
  padding: 18px;
  border: 1px solid var(--line);
}
.badge strong { display: block; font-size: 1rem; color: var(--plum-deep); margin-bottom: 2px; }
.badge span { font-size: 0.9rem; color: var(--ink-soft); }
@media (max-width: 820px) { .guide-grid { grid-template-columns: 1fr; gap: 32px; } }

/* Plan */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; margin: 44px 0 36px; counter-reset: step; }
.step {
  background: var(--paper);
  border-radius: var(--radius);
  padding: 30px 26px;
  box-shadow: var(--shadow);
  position: relative;
  text-align: left;
}
.step::before {
  counter-increment: step;
  content: counter(step);
  display: grid; place-items: center;
  width: 40px; height: 40px; border-radius: 50%;
  background: var(--plum); color: #fff;
  font: 600 1.05rem var(--serif);
  margin-bottom: 16px;
}
.step h3 { margin-bottom: 0.3em; }
.step p { margin: 0; color: var(--ink-soft); }
@media (max-width: 820px) { .steps { grid-template-columns: 1fr; } }

/* Pack preview */
.pack-card {
  background: var(--paper);
  border-radius: 24px;
  box-shadow: var(--shadow);
  padding: 30px;
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 32px;
  align-items: center;
}
.pack-list { list-style: none; padding: 0; margin: 0 0 22px; display: grid; gap: 10px; }
.pack-list li { display: flex; gap: 12px; align-items: baseline; }
.pack-list li::before { content: ""; flex: 0 0 10px; height: 10px; border-radius: 50%; background: var(--apricot); transform: translateY(-1px); }
.pack-list strong { font-weight: 600; }
.pack-list span { color: var(--ink-soft); font-size: 0.95rem; }
@media (max-width: 820px) { .pack-card { grid-template-columns: 1fr; padding: 24px; } }

/* Pricing */
.price-card {
  max-width: 520px;
  margin: 40px auto 0;
  background: var(--paper);
  border-radius: 24px;
  box-shadow: var(--shadow);
  padding: 36px 32px;
  text-align: left;
  border: 2px solid var(--plum-tint);
}
.price-tag { display: flex; align-items: baseline; gap: 10px; margin-bottom: 4px; }
.price-big { font-family: var(--serif); font-size: 3.2rem; color: var(--plum-deep); line-height: 1; }
.price-strike { color: var(--ink-soft); text-decoration: line-through; }
.price-card ul { list-style: none; padding: 0; margin: 22px 0 26px; display: grid; gap: 10px; }
.price-card li::before { content: "✓"; color: var(--sage-deep); font-weight: 700; margin-right: 10px; }
.pill {
  display: inline-block;
  background: var(--blush);
  color: var(--apricot-deep);
  font-weight: 700;
  font-size: 0.8rem;
  letter-spacing: 0.04em;
  padding: 5px 12px;
  border-radius: 999px;
}

/* FAQ */
.faq { max-width: 760px; margin: 36px auto 0; }
.faq details {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 0 22px;
  margin-bottom: 12px;
}
.faq summary {
  cursor: pointer;
  list-style: none;
  padding: 18px 0;
  font-weight: 600;
  display: flex;
  justify-content: space-between;
  gap: 16px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 1.4rem; line-height: 1; color: var(--plum); }
.faq details[open] summary::after { content: "–"; }
.faq details p { color: var(--ink-soft); padding-bottom: 6px; }

/* Lead band */
.lead-band { border-radius: 28px; padding: 48px 40px; display: grid; grid-template-columns: 1.2fr 0.8fr; gap: 32px; align-items: center; }
@media (max-width: 820px) { .lead-band { grid-template-columns: 1fr; padding: 36px 24px; } }

/* Footer */
.site-footer { padding: 48px 0 110px; border-top: 1px solid var(--line); font-size: 0.9rem; color: var(--ink-soft); }
.footer-grid { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 24px; margin-bottom: 26px; }
.footer-links { display: flex; flex-wrap: wrap; gap: 20px; }
.footer-links a { color: var(--ink-soft); }
.disclaimer {
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 14px 16px;
  font-size: 0.82rem;
  line-height: 1.5;
}

/* Mobile sticky CTA */
.sticky-cta {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 50;
  padding: 12px var(--gutter) calc(12px + env(safe-area-inset-bottom));
  background: rgba(255, 255, 255, 0.96);
  border-top: 1px solid var(--line);
  display: none;
  gap: 10px;
}
.sticky-cta .btn { flex: 1; min-height: 48px; padding: 0 1em; }
@media (max-width: 760px) { .sticky-cta { display: flex; } }

/* Forms */
label { display: block; font-weight: 600; font-size: 0.92rem; margin-bottom: 6px; }
input[type="text"], input[type="email"], input[type="tel"], input[type="search"] {
  width: 100%;
  min-height: 52px;
  padding: 0 16px;
  border-radius: var(--radius-sm);
  border: 1.5px solid var(--line);
  background: #fff;
  font: inherit;
  color: var(--ink);
}
input:focus { border-color: var(--plum); outline: none; box-shadow: 0 0 0 3px var(--plum-tint); }
.field { margin-bottom: 16px; }
.check { display: flex; gap: 10px; align-items: flex-start; font-weight: 400; font-size: 0.9rem; color: var(--ink-soft); }
.check input { margin-top: 4px; width: 18px; height: 18px; accent-color: var(--plum); flex: 0 0 auto; }
.form-error { color: #a1302a; font-size: 0.9rem; margin-top: 8px; min-height: 1em; }
.hidden { display: none !important; }
@media (max-width: 560px) { .hide-sm { display: none !important; } }
.visually-hidden { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* ---------- Builder ---------- */
.builder { padding: 32px 0 140px; }
.builder h1 { font-size: clamp(2rem, 5vw, 2.8rem); }
.progress { display: flex; gap: 6px; margin: 0 0 28px; }
.progress span { flex: 1; height: 5px; border-radius: 99px; background: var(--line); }
.progress span.on { background: var(--plum); }

.paths { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 28px; }
.path {
  text-align: left;
  background: var(--paper);
  border: 2px solid var(--line);
  border-radius: var(--radius);
  padding: 24px 22px;
  cursor: pointer;
  font: inherit;
  color: inherit;
  position: relative;
  transition: border-color 0.15s ease, transform 0.15s ease;
}
.path:hover { border-color: var(--plum); transform: translateY(-2px); }
.path .path-icon { font-size: 1.8rem; margin-bottom: 10px; }
.path h3 { margin-bottom: 0.25em; font-size: 1.2rem; }
.path p { margin: 0; color: var(--ink-soft); font-size: 0.95rem; }
.path .pill { position: absolute; top: 16px; right: 16px; }
@media (max-width: 820px) { .paths { grid-template-columns: 1fr; } }

.quiz-q { font-family: var(--serif); font-size: clamp(1.5rem, 4vw, 2rem); color: var(--plum-deep); margin-bottom: 6px; line-height: 1.2; }
.options { display: grid; gap: 12px; margin: 22px 0 28px; }
.options.two { grid-template-columns: 1fr 1fr; }
@media (max-width: 560px) { .options.two { grid-template-columns: 1fr; } }
.option {
  display: flex; align-items: center; gap: 14px;
  width: 100%;
  text-align: left;
  background: var(--paper);
  border: 2px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 16px 18px;
  font: 500 1rem var(--sans);
  color: var(--ink);
  cursor: pointer;
}
.option:hover { border-color: var(--apricot); }
.option[aria-pressed="true"] { border-color: var(--plum); background: var(--plum-tint); }
.option small { display: block; color: var(--ink-soft); font-weight: 400; font-size: 0.88rem; }

.chips { display: flex; flex-wrap: wrap; gap: 10px; margin: 18px 0 26px; }
.chip {
  border: 1.5px solid var(--line);
  background: var(--paper);
  border-radius: 999px;
  padding: 9px 16px;
  font: 500 0.95rem var(--sans);
  color: var(--ink);
  cursor: pointer;
}
.chip[aria-pressed="true"] { background: var(--plum); border-color: var(--plum); color: #fff; }

.presets { display: flex; gap: 10px; overflow-x: auto; padding-bottom: 6px; margin: 14px 0 24px; scrollbar-width: none; }
.presets::-webkit-scrollbar { display: none; }
.preset {
  flex: 0 0 auto;
  border: 1.5px solid var(--plum);
  background: transparent;
  color: var(--plum);
  border-radius: 999px;
  padding: 9px 16px;
  font: 600 0.92rem var(--sans);
  cursor: pointer;
}
.preset:hover { background: var(--plum-tint); }

.cat-title { font-family: var(--sans); font-size: 0.8rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-soft); margin: 28px 0 12px; }
.supp-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; }
@media (max-width: 640px) { .supp-grid { grid-template-columns: 1fr; } }
.supp {
  display: flex; align-items: center; gap: 14px;
  text-align: left;
  width: 100%;
  background: var(--paper);
  border: 1.5px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 13px 16px;
  font: inherit;
  color: inherit;
  cursor: pointer;
}
.supp:hover { border-color: var(--apricot); }
.supp .tick {
  flex: 0 0 26px; height: 26px; border-radius: 50%;
  border: 2px solid var(--line);
  display: grid; place-items: center;
  color: transparent; font-size: 0.85rem; font-weight: 700;
}
.supp[aria-pressed="true"] { border-color: var(--plum); background: var(--plum-tint); }
.supp[aria-pressed="true"] .tick { background: var(--plum); border-color: var(--plum); color: #fff; }
.supp strong { display: block; font-weight: 600; }
.supp span.desc { display: block; color: var(--ink-soft); font-size: 0.86rem; line-height: 1.35; }
.supp[disabled] { opacity: 0.45; cursor: not-allowed; }

.tray {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 60;
  background: var(--paper);
  border-top: 1px solid var(--line);
  box-shadow: 0 -8px 24px rgba(42, 37, 48, 0.08);
  padding: 12px 0 calc(12px + env(safe-area-inset-bottom));
}
.tray .wrap { display: flex; align-items: center; gap: 16px; justify-content: space-between; }
.slots { display: flex; gap: 6px; }
.slot { width: 22px; height: 30px; border-radius: 6px 6px 9px 9px; border: 2px dashed var(--line); }
.slot.full { border: none; background: linear-gradient(160deg, var(--apricot), var(--apricot-deep)); }
.tray-count { font-weight: 600; font-size: 0.95rem; }
.tray .btn { min-height: 48px; }

.dropzone {
  border: 2px dashed var(--apricot);
  background: var(--paper);
  border-radius: var(--radius);
  padding: 34px 22px;
  text-align: center;
  cursor: pointer;
  margin: 22px 0;
}
.dropzone:hover { background: var(--blush); }
.dropzone .big { font-size: 2.4rem; margin-bottom: 8px; }
.thumbs { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; margin-bottom: 20px; }
.thumbs figure { margin: 0; position: relative; aspect-ratio: 1; border-radius: var(--radius-sm); overflow: hidden; background: var(--line); }
.thumbs img { width: 100%; height: 100%; object-fit: cover; }
.thumbs button {
  position: absolute; top: 6px; right: 6px; width: 28px; height: 28px; border-radius: 50%;
  border: none; background: rgba(42, 37, 48, 0.75); color: #fff; cursor: pointer; font-size: 1rem; line-height: 1;
}
.spinner { width: 34px; height: 34px; border-radius: 50%; border: 3px solid var(--plum-tint); border-top-color: var(--plum); animation: spin 0.9s linear infinite; margin: 0 auto 14px; }
@keyframes spin { to { transform: rotate(360deg); } }
.notice { background: var(--blush); border-radius: var(--radius-sm); padding: 14px 16px; font-size: 0.93rem; margin: 16px 0; }
.notice.sage { background: var(--sage); }

.review-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; align-items: start; }
@media (max-width: 860px) { .review-grid { grid-template-columns: 1fr; } }
.panel { background: var(--paper); border-radius: var(--radius); box-shadow: var(--shadow); padding: 26px; }
.panel h3 { margin-bottom: 0.6em; }
.cadence { display: grid; gap: 10px; margin: 10px 0 20px; }
.cadence label {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  border: 2px solid var(--line); border-radius: var(--radius-sm);
  padding: 14px 16px; cursor: pointer; font-weight: 500; margin: 0;
}
.cadence label:has(input:checked) { border-color: var(--plum); background: var(--plum-tint); }
.cadence input { accent-color: var(--plum); width: 18px; height: 18px; }
.cadence .opt { display: flex; align-items: center; gap: 12px; }
.cadence small { display: block; color: var(--ink-soft); font-weight: 400; }
.summary-row { display: flex; justify-content: space-between; padding: 8px 0; border-bottom: 1px solid var(--line); font-size: 0.97rem; }
.summary-row:last-child { border: none; }
.summary-row.total { font-weight: 700; font-size: 1.05rem; }
.your-pack { list-style: none; padding: 0; margin: 0 0 8px; }
.your-pack li { display: flex; justify-content: space-between; align-items: center; padding: 10px 0; border-bottom: 1px solid var(--line); }
.your-pack button { background: none; border: none; color: var(--ink-soft); cursor: pointer; font-size: 0.85rem; text-decoration: underline; }
.link-btn { background: none; border: none; color: var(--plum); font: 600 0.95rem var(--sans); cursor: pointer; padding: 0; text-decoration: underline; }